Social media that always slips to the bottom of the list
Most small businesses know they should post regularly. The trouble is that social media competes with paying work, and paying work wins. Posts go out in bursts when someone has a spare hour, then nothing for weeks. Ideas get lost, good content from the website never makes it onto LinkedIn or Instagram, and the tone changes depending on who is writing.
Handing it all to AI is not the answer either. Generic AI posts are easy to spot, and they can do more harm than good if they do not sound like you or say something you would not stand behind.
Social media automation sits in the middle. AI does the planning, first drafts, resizing and scheduling. A person in your business stays in charge of what actually goes out. The result is steady, on-brand posting that takes a fraction of the time.
What we automate
A content calendar from your themes and dates
You give us the themes that matter to your business and the dates that matter to your customers: launches, events, seasonal peaks and awareness days. A rolling calendar of post ideas is produced from those, so there is always something planned.
First drafts in your tone of voice
We build a tone of voice guide with you, using examples of posts, emails and pages you are happy with. AI uses that guide to write first drafts that sound like your business, ready for you to edit.
An approval step before anything is posted
Drafts go to the right person for a quick check. They can approve, edit or reject each post from email or a shared board. Nothing goes live without that approval unless you decide otherwise.
Scheduling across platforms
Approved posts are scheduled to LinkedIn, Facebook, Instagram and other platforms through tools such as Buffer or Meta Business Suite, each at a sensible time.
Repurposing blogs and videos
A new blog post, case study or video can be turned into a set of shorter posts, each with a different angle, quote or tip, so one piece of work keeps paying off for weeks.
Image size variations
Graphics made in Canva can be resized automatically for each platform, so you are not rebuilding the same image three times.
A monthly performance summary
A short note on which posts were seen and engaged with most, and what that suggests for next month.
Example workflow. This shows the kind of thing we build. It is not a client result.
Before: a new blog post goes live and gets shared once on LinkedIn, if someone remembers. Other platforms are left quiet for weeks.
After: when the blog post is published, five draft social posts are created from it: a headline summary, a practical tip, a question for the audience, a short quote and a link to the full article. They arrive for approval on Monday morning. Once approved, they are scheduled across the week on LinkedIn, Facebook and Instagram, with images sized for each.
Keeping it sounding like you
Tone of voice is where most AI content falls down, so it is where we spend the most care. We gather examples of writing you like, note the words you use and avoid, and agree a few rules on things like humour, emojis and how formal to be. The prompts that produce your drafts are saved in a prompt library your team can reuse for other writing too. Over the first few weeks, we look at the edits you make to drafts and adjust the guide so the next round needs fewer changes.
What this does not replace
This is a way to produce and schedule posts consistently, not a full social media strategy or community management service. Replying to comments and messages, building relationships with followers and judging what is right for a sensitive moment still need a person. Many businesses find automation frees up time for exactly that kind of work. If you already work with a social media manager, the same setup can save them time on the routine parts of the job.
Choosing the right platforms
You do not need to be everywhere. A business that sells to other businesses may get most value from LinkedIn, while a local café or salon may do better on Instagram and Facebook. We will look at where your customers actually spend time and focus the automation there first, rather than spreading the same posts thinly across every platform.
How we set it up
We start with a short session to agree your themes, platforms and tone of voice, and to look at what you have posted before. We then build the calendar, the drafting prompts and the approval flow, and run a trial fortnight so you can see real drafts before anything is scheduled. Once you are happy, scheduling is switched on and we review results with you each month.
Which package fits
AI Team Upskill (£795/month, 3-month minimum) works well for most businesses here. It includes a living prompt library, so your team can write good drafts themselves, and one quick-win automation plan for you to implement a month, such as turning each new blog post into draft social posts.
AI Partner (from £2,500/month, 3-month minimum) suits businesses that want the whole workflow built and maintained, from calendar to scheduling to monthly summary.
If you would like a plan before committing, AI Kickstart (£495 one-off) will set out what to automate and in what order.
Show us a post you were proud of on a free consultation call, and we will show you how to produce more like it with less effort.