Reports that take longer to build than to read
Marketing data is spread across too many places. Google Ads has one view, Meta has another, GA4 tells a third story and Search Console sits somewhere in the background. Pulling it together into a report usually means logging into each platform, exporting figures into a spreadsheet and writing a few lines about what changed. It is fiddly work, and it is often done late on a Friday or skipped altogether.
When reporting is a chore, two things happen. Decisions get made on gut feel because the numbers are out of date, and problems such as an overspending campaign or a broken tracking tag go unnoticed for longer than they should.
Marketing reporting automation pulls the figures together for you on a schedule and adds a plain-English summary of what moved. You spend your time on what to do next, not on copying numbers between tabs.
What we automate
Data pulled from every channel
Spend, clicks, conversions, traffic and search performance are collected automatically from Google Ads, Meta, GA4 and Search Console, and lined up so that each period can be compared fairly.
A weekly or monthly summary in your inbox
A short email arrives at the time you choose, with the headline figures and how they compare with the previous period. Anyone who needs it can be on the list.
AI commentary on what changed
AI writes a few sentences explaining the main movements and why they might matter, for example a campaign that has started costing more per lead or a page that is attracting more search traffic. The commentary is a starting point for your judgement, not a replacement for it.
Anomaly flags
If something moves well outside its normal range, such as conversions dropping to zero or traffic halving overnight, you get an alert rather than finding out at the end of the month.
Client-ready reports for agencies
Agencies can produce consistent reports for each client, with their branding, the metrics that client cares about and a written summary ready to review before it goes out.
Budget pacing alerts
A simple check compares spend so far with the monthly budget and warns you if a campaign is running ahead or behind.
Example workflow. This shows the kind of thing we build. It is not a client result.
Before: on the first working day of each month, someone spends the morning exporting figures from four platforms into a spreadsheet, building charts and writing a summary that is out of date by the time anyone reads it.
After: every Monday at 8am, the figures from Google Ads, Meta, GA4 and Search Console are pulled overnight. A one-page report lands in the inbox with last week compared with the week before, the top three changes explained in plain English and any anomalies or pacing warnings flagged at the top. A link opens the full Looker Studio dashboard for anyone who wants the detail.
Built around the tools you already use
We connect to your existing accounts with read-only access wherever the platform allows it, and build the reporting in tools such as Looker Studio and n8n. The commentary uses an AI model that only sees the summary figures it needs. The reports and dashboards live in your own accounts, so they stay with you.
How it works
- Kickstart audit. We look at which channels you use, what you report on today, who reads it and which decisions it should support.
- Pick the quick wins. Usually a single weekly summary across your main channels, plus one or two alerts that would have caught past problems sooner.
- We build it and train your team. We set up the data connections, agree the format with you and show your team how to read, adjust and question the report.
- Monthly support and improvement. We refine the commentary, add channels or clients and keep the connections running when platforms change their settings.
Which package fits
AI Kickstart (£495 one-off) is a good first step if you want to agree what should be measured before anything is built.
AI Team Upskill (£795/month, 3-month minimum) includes one quick-win automation plan for you to implement a month, which is enough for a single automated report to start with, and then alerts in the months that follow.
AI Partner (from £2,500/month, 3-month minimum) covers multi-channel reporting and dashboards that we build and maintain, alongside your other automations.
Good reporting starts with good tracking
An automated report is only as reliable as the data behind it. During the audit we check that conversions are being tracked properly in GA4 and your ad platforms. If the tracking needs fixing, we will tell you plainly and include it in the plan, because there is little point automating figures you cannot trust.
Who the reports are for
A report for a business owner should look different from one for a marketing manager or an agency client. Owners usually want to know whether marketing is bringing in enquiries at a sensible cost. Marketing managers want to see which campaigns, keywords and pages are pulling their weight. Agency clients want reassurance, context and a clear note of what happens next. We agree the audience for each report before it is built, so the figures, the commentary and the level of detail all suit the person reading it. One set of data can feed several versions, each sent to the right people at the right time.
If reporting is the job your team dreads each month, tell us about it on a free consultation call and we will show you what an automated version could look like.